Privacy & Cookies

Privacy & Cookies

We are committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998).

We collect information about you for 2 reasons: firstly, to process your order, and to provide you with the best possible service. 

The type of information we will collect about you is that which you submit to us when using our website or placing an order. It includes your name, company, address, phone number, email address. We will never collect sensitive information about you without your explicit consent.
In submitting information to us, we may contact you with regards to special offers or items related to your shopping or purchase with us. Such correspondence will always offer you the opportunity to refuse these type of communications from us.

The personal information which we hold will be held securely in accordance with our internal security policy. We may share your data with our employees, agents and or professional advisors, and third party service providers who provide services to us which required the processing of personal data associated to the fulfillment of your enquiry or order.

We use a number of 3rd party services to process your order successfully. These services also have their own Privacy Policies:

You can check and manage the information that we hold about you by logging into your website customer account at, or (if you placed a guest order with this site) by contacting us for an information request. If you find any inaccuracies we will correct it - or immediately delete your account information upon request.

If you have any questions, concerns or complaints regarding our compliance with this Privacy Policy and the data protection laws, or if you wish to exercise your rights, we encourage you to Contact Us.


This website may place and access certain cookies on your computer (text files with small pieces of data). We use cookies for site functionality, to improve your experience and our range of products and services. All cookies used by this website are used in accordance with current UK and EU Cookie Law. Before the website places cookies on your computer, you will be presented with a message bar requesting your consent to set non-essential Cookies. By giving your consent to the placing of cookies, you are enabling us to provide a better experience and service to you. You may, if you wish, deny consent to the placing of cookies; however certain features of the website may not function fully or as intended and a search or shopping experience may be negatively affected. Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know.

Essential Cookies

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or search for products and navigate our store.

Name Description
mage-messages Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages.
form_key A security measure that appends a random string to all form submissions to protect the data from Cross-Site Request Forgery
mage-cache-storage This cookie is used to facilitate content caching on the browser to make pages load faster.
mage-cache-storage-section-invalidation This cookie is used to facilitate content caching on the browser to make pages load faster.
mst-cache-warmer-track This cookie is used to facilitate content caching on the browser to make pages load faster.
recently_compared_product_previous Stores product IDs of previously compared products for easy navigation.
section_data_ids Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
recently_compared_product Stores product IDs of recently compared products.
recently_viewed_product_previous Stores product IDs of recently previously viewed products for easy navigation.
product_data_storage Stores configuration for product data related to Recently Viewed / Compared Products.
private_content_version Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
mage-cache-sessid The value of this cookie triggers the cleanup of local cache storage.
PHPSESSID Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables.
mst_related_session_id Related products session id.
ps_rvm_SShy php session id
recently_viewed_product This cookie is set to store product IDs of recently viewed products for easy navigation.


Functionality Cookies

These cookies allow us to recognise how visitors use our website and helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. An example may be to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Name Description
persistent_shopping_cart Stores the key (ID) of persistent cart to make it possible to restore the cart for an anonymous shopper.
add_to_cart Captures the product SKU, name, price and quantity removed from the cart, and makes the information available for future integration by third-party scripts.
rc::a Google's reCAPTCHA service. Used to distinguish humans from bots or automated software.
MR This cookie is used by Microsoft to reset or refresh the MUID cookie.
_uetsid_exp Contains the expiry-date for the cookie with corresponding name.
_uetvid_exp Contains the expiry-date for the cookie with corresponding name.


Statistics Cookies

These cookies allow us to understand how our visitors use our website by collecting and reporting visitor information anonymously.

Name Description
_ga This cookie name is associated with Google Universal Analytics. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier, and used to calculate visitor, session and campaign data for the sites analytics reports.
_ga_W769D9LF8M This cookie is used by Google Analytics to persist session state.
_clsk Connects multiple page views by a user into a single Clarity session recording
_clck Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID


Marketing Cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Name Description
_uetvid This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.
_uetsid This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.
MUID Bing Analytics. Sets a unique user id for tracking how the user uses the site.
ANONCHK Used by Bing as a unique user identifier for users seeing bing ads.
SRM_B Atlast Adserver used in conjunction with Bing services.


You can also choose to enable or disable cookies in your internet browser. By default, most internet browsers accept cookies but this can be changed. For further details, please see the help menu in your internet browser. You can switch off cookies at any time, however, you may lose any information that enables you to access the website more quickly and efficiently. You can choose to delete cookies at any time; however, you may lose any information that enables you to access the website more quickly and efficiently including, but not limited to, personalisation settings.

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

For more information generally on cookies, including how to disable them, please refer to

The UK Safety Store reserves the right to change this our Privacy & Cookie policy at any time. Be sure to check this page periodically for changes.